15 Feb Dulux PureAir™: The ‘Odourless’ Paint Smell Challenge
Virtually No Odour, you say?
Early this year, we teamed up with Dulux to have Singaporeans sniff out the truth about its brand new product, Dulux PureAir™. Touted as the new ‘odour-less’ paint, Dulux wanted to put the bold claims Dulux PureAir™ made to the test, and proposed a live street test.
Of course, we wouldn’t do a street test without checking the results, so we spent an afternoon shoving samples of the Dulux PureAir™ into our poor teammates’ faces in the name of testing (the only time sniffing paint was considered a legit work activity!).
After earning ourselves a few unhappy smacks from annoyed clients, we set up a simple booth in a busy spot on a sunny weekday and had passers-by judge if Dulux PureAir™ lived up to its claim of ‘Virtually No Odour’.
Have a look at our video to see what they had to say!