This Epson Campaign Will Get Stuck On You

13 Apr This Epson Campaign Will Get Stuck On You

We kick-started the new year 2017 with a toast-worthy campaign for Epson Label Solution printers, in collaboration with creative agency Thinc Group, and renowned film composer, Tze Toh.

Epson’s on-demand label printers let anyone print color labels easily from 4, 8 to 36-inch width labels. With a clear focus on this unique selling point, Social Video Lab and Thinc group worked together to present a very different spin on this B2B product in a very creatively traditional market place – that of Business Printers.

In this video, Social Video Lab has used a blend of real videography, photography, and animation to create a seamless experience for the viewer. In addition, to tug at the heart strings, we worked with local film composer, Tze Toh, to commission a soundtrack for this story.

The resultant video proved that with the right creativity, we can change the way B2B sells, and tell B2B selling in a more emotional way.

Watch this brilliant resultant video below:

If you love what we are doing for Epson Label Solution and want to do something like this for your brand, drop us a line at!